How it all began

I’m Anabel, and Joseph + Sue is what happens when I take my no. 2 pencils, Magic erasers, and Sharpies to paper.

After doodling in notepads for over two decades, I decided – with some gentle prodding from friends and family – that it was time to start sharing my designs with others.

Since then, I've loved growing this humble business, which I named after my parents – because it really all started with them, my unsung heroes who I also get to call my best buds.